Cultured Travel Guide Books - Growing Older: Tourism and Leisure Behaviour of Older Adults (Cabi Publishing) |
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List Price: $100.00
Our Price: $74.07
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Binding: Hardcover
Dewey Decimal Number: 306.4810846
EAN: 9781845930653
ISBN: 1845930657
Label: CABI
Manufacturer: CABI
Number Of Items: 1
Number Of Pages: 256
Publication Date: 2007-01-18
Publisher: CABI
Studio: CABI |
| Editorial Reviews: |
Drawing on the latest research this book examines the tourism and leisure needs of older people. Chapters review the particular behaviors, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.
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