Cultured Travel Guide Books - The Business of Ecotourism |
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Binding: Paperback
EAN: 9781425117245
ISBN: 1425117244
Label: Trafford Publishing
Manufacturer: Trafford Publishing
Number Of Items: 1
Number Of Pages: 232
Publication Date: 2007-04-02
Publisher: Trafford Publishing
Studio: Trafford Publishing |
| Spotlight Customer Reviews: |
Customer Rating:  
Summary: Good Resource for Ecotourism
Comment: I am developing a eco-cruise company and found this book to be highly useful in stragetic planning. I highly recommend it for anyone experienced in the tourism business but desires to learn more about eco-tourism. It pinpoints certain aspect of tourism and provides examples of how your business can be ecotourism.
Customer Rating:
Summary: Great help for our small business
Comment: This book was a great help in directing our white water rafting company. Many prompting questions and ideas are presented to help with business planning. Carol presents questions and ideas that made us look at our business in a lateral and critical way from the overall principals to the tiniest details. I would recommend it to any ecotourism operator.
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| Editorial Reviews: |
Ecotourism is not a fad. It's a trend and one of the fastest growing areas in the tourism industry. Labeling your business venture as 'ecotourism' requires a careful understanding of the term and its underlying principles. In The Business of Ecotourism, author Carol Patterson discusses the key elements of sustainable tourism and provides ideas and examples on how to succeed in the industry without compromising environmental principles. She also covers such topics as building important partnerships, developing cultural tourism strategies, building tour packages, organizing festivals, and understanding business risk.
The Business of Ecotourism provides sound advice on helping keep your business sustainable during both good and bad economic times. Balance both nature and profit while maintaining integrity in the ecotourism industry.
Learn how to...
• Start or upgrade your ecotourism business. Helpful to both the small businessman and greening up a large enterprise.
• Turn obstacles into opportunities. Understand and minimize risk. Learn how to develop innovative marketing techniques and diversify your product to stay competitive.
• Develop a strong business sense. Practical advice on forming partnerships, writing business plans, obtaining financing, managing cash flow, and hiring the right employees.
• Cultivate exceptional customer service. Keep existing clientele happy and learn ways to attract new customers.
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