Cultured Travel Guide Books - No Frills: The Truth Behind the Low Cost Revolution in the Skies |
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List Price: $14.95
Our Price: $4.98
Your Save: $ 9.97 ( 67% )
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Binding: Paperback
Dewey Decimal Number: 610
EAN: 9780753507704
ISBN: 0753507706
Label: Virgin Books
Manufacturer: Virgin Books
Number Of Items: 1
Number Of Pages: 336
Publication Date: 2003-11-01
Publisher: Virgin Books
Studio: Virgin Books |
| Spotlight Customer Reviews: |
Customer Rating:  
Summary: Lively written
Comment: This book is great as a reference and as a source of important information concerning no frill airlines. The author's writing style is relaxed and lively. Whether you are just trying to kill some time by reading, or, you are a frequent flier, this is a great book for you. I learned a lot of useful information that I am planning on using whenever I travel again.
Customer Rating:
Summary: No Frills for the future
Comment: The No Frills sector of airlines is revolutionizing the way airlines do business. Simon Calder does an excellent job of exploring this trend in both Europe and the United States. If you are not somewhat familiar with European airlines and the difference between No Frills, flag carriers, and majors than you may want to read some other books before coming to this one. If you are somewhat knowledgeable though this is a great book to start with. Very well written and covers things in exhausting detail. The analysis is top notch and this book is essential for anyone studying the airline industry.
Customer Rating:
Summary: The complete story of no-frills travel
Comment: The past, present and future prospects of no-frills travel. The pioneers, the airlines, the successes, the failures.
The book takes you behind the scenes, where the decisions that affect the way we travel are made. It gives a comprehensive and detailed account of why and how low-cost carriers appeared on the aviation scene, of the people who visualized them and spent years in courts battling the sclerotic establishments set on crushing competition and fending off change, of the reasons why low-cost carriers have traditionally thrived in environments where conventional airlines have suffered, of why they have prospered and are going from strength to strength.
At times hilarious, "No-Frills" is a fabulous book, so packed with information that after reading it you'll be lulled into thinking you have acquired enough knowledge and experience to start your own airline and make money out of it too! The 2006 edition is fully updated to include the latest developments in an industry that's as volatile and prone to change as no other.
Customer Rating:
Summary: A Perfect Explanation
Comment: "No Frills: The Truth Behind the Low Cost Revolution in the Skies" is a guide to understand how this kind of airline works.
It's perfect to understand the structure and the way they manage to get the profits, Simon Calder has made a perfect book.
I highly recommend this book for those people who want to know how a low fare airline works.
Customer Rating:
Summary: No Frills The Truth Behind the Low-cost Revolution in the Skies by Simon Calder
Comment: The growth of low cost airlines in Europe, the USA and elsewhere in the last few years has been astounding to many observers. The carriers have profoundly changed the nature of the airline industry in the largest aviation markets in Europe and the USA. The book "No Frills" by Simon Calder is therefore very timely and informative to all the stakeholders of the aviation industry ranging from airlines, governments, the travelling public, airline management, employees, regulators, distributors of airline services and suppliers of aircraft, spares and other related services.
Millions of people are enjoying the benefits of low cost services. Large numbers of passengers are defecting from the traditional legacy carriers to these low cost airlines, not just those who traditionally travel economy class but also those who normally fly business class. This excellent book traces the low cost carriers from the early success story of South West Airlines in the USA to the highly profitable and dynamic airlines such as Ryannair, easyJet and others.
Those wishing to learn about this latest phenomenon in the airline industry are recommended to read this book. Readers will be able to understand why some of the largest legacy carriers are having it rough and why some have gone under. Those wishing to establish their own low cost airlines will benefit immensely from the experiences of the successful low cost airlines.
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| Editorial Reviews: |
Recent unforeseen terrorist events have left the US - and global - airline industry in crisis. But the industry was already in the midst of a revolution. Spearheaded by the Southwest airlines, low cost, fast turnaround airlines, flying from local airports, had begun to provide dramatic competition to the bigger, more established industry names. More than a business book, much more than a travel book, this is the compelling -- and supremely topical - David and Goliath story of a modern business phenomenon and the dynamic men and women behind it. No Frills documents unparalleled events in the history of aviation travel as they unfold. How Southwest Airlines inspired UK budget airlines such as EasyJet and Ryanair
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